11.02.2011
EuroTransport Magazine, Issue 1/2011, p. 10
Exploiting the potential of e-ticketing for Customer Relationship Management (CRM)
The introduction of e-tickets opens up new potentials for transportation operators in the area of Customer Relationship Management CRM). Whereas subscription ticket holders were previously the only source of customer information, now every e-ticket customer supplies information that can serve as a valuable database for CRM. How should this extra data be handled, managed and evaluated effectively?...
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