Advertising on public transportation:
Efficient marketing of advertising panels under SAP®
Advertising on public transportation is considered very attractive and efficient; it generates real added value for many communication objectives and advertising campaigns. In 2007, advertisers invested a total of 56.9 million euros in public transport advertising.
TrafficMedia is an SAP®-based tool for the efficient management of existing advertising spaces. By taking control of marketing these spaces you exert more direct influence and maintain direct contact with your customers.
Your benefits
- You create value in-house
- ROI within six to twelve months
- You use your own personnel
- No commission payments to outside agencies
- You generate a positive contribution margin and provide your own management
- The system makes use of standard SAP functionalities
- No manual interfaces and multiple data entries
- Transparent and complete information (current advertising schedules, remaining periods, availabilities, etc.)
- No additional maintenance costs
Our services
TrafficMedia is designed as an integrated, SAP®-based management solution that meets the needs of a dynamic, rapidly changing market. TrafficMedia supports the following:
- Core operating processes (administration, scheduling and reservations of advertising spaces)
- Advertising contract marketing
- Advertising contract billing